Did your company just sign up for a trade show?
It might seem simple enough – just show up with a table and a few brochures. However, trade shows have turned into so much more than that.
With larger trade shows growing in popularity, you may have to fight with hundreds of other companies for attention. Half the battle is getting potential customers to stop by your stand long enough to engage with them.
This is why the physical appearance of your booth is so important. There are a few trade show display ideas that will make your booth stand out.
Keep reading to learn how you can create a trade show display to attract visitors and turn them into customers.
1. Use Vibrant Colors
The first step to creating the ultimate trade show booth is making the right sign. You want one that contains your company name and logo while still attracting potential customers.
One of the best trade show booth ideas for small budgets is to use vibrant colors. Consider getting a white tablecloth and white chairs then get a large, colorful sign. The contrast with the white furniture will give your booth a modern look and make the sign stand out even more.
If you plan on attending several trade shows in the future, you may want to consider making your own signs. Investing in one of the most popular types of plotters now can save you money in the long run by helping you make all your signs and promotional content.
2. Offer a Seat
Have you ever attended a trade show before?
You may have stopped by a table but felt awkward having a long conversation while standing, especially if the worker behind the booth remained seated.
You can avoid this by just bringing a few extra chairs with you. Having seating options is one of the most inexpensive yet effective trade show booth ideas. People will feel more comfortable and will be more likely to stay longer when they can sit.
3. Showcase Your Products
Think about why you’re attending this upcoming trade show. It’s to sell more products, right? Well, what better way to show off your amazing products than by bringing them to the trade show?
This gives potential customers an opportunity to see them up close and handle them. If possible, set up a product demonstration so customers can see for themselves just how well they work. They’ll be more likely to purchase in the future when they know the products are effective.
4. Have Giveaways
It’s no secret that giveaways are an important part of attending a trade show. Let’s face it – people love free stuff! Offering little treats for your visitors will entice them to stop by and gives you a chance to pitch to them.
Still, you don’t want to be like everyone else and just offer pencils. By purchasing a vinyl cutting plotter, you can make vinyl letters to create unique giveaways, like bumper stickers. Just make sure you clean your vinyl cutting plotter regularly to keep it working at its best.
5. Make Something Move
When you attend your trade show, you’ll likely be surrounded by many static booths. One of the best convention show booth ideas is to add motion. It’ll catch everyone’s eye and draw people in.
There are tons of ways you can do this. Consider adding blinking lights, setting up a TV with a promotional video loop or using a plotter to create a large image of your logo and attaching it to a spinning motor. It doesn’t have to be overly complicated or expensive. With a little creativity, you can make your trade show booth stand out on a budget.
Use Any of These Brilliant Trade Show Display Ideas
If you’re attending your first trade show for your company, you may not know what to expect. It’s important to be prepared with an eye-catching booth. Just follow our trade show display ideas to draw a crowd and gain a few more customers.
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Simple Solutions International offers a full selection of plotter blades and plotter pens as well as a variety of useful tools for use in plotting and sign making such as plotter adapters, masking film, spray mask, and other sign making tools and accessories.