sign making

I Saw the Sign: The Top Sign Making Tips to Attract Customers

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There is no better way to grab someone’s attention than a well-made sign.

If you are not careful with your design, though, you might realize that all of your efforts were for nothing. A sign that is hard to read or uninteresting is a good way to waste your efforts.

How do you make sure that you are creating a sign that will catch everyone’s eye?

There are a few factors that you should have in mind before you start the design process. Want to create something that is truly effective? Read on for our top four sign making tips.

1. Know the Location

First, understand where you are going to be putting this sign.

There are a few design principles that will hold true no matter what the size of your sign is — more on this in a minute. The location of the sign should influence your approach.

For example, if your sign is outdoors, are there local regulations that determine what you can and cannot do? Where will it be physically located?

If it is in front of a lot of trees, for example, you might want to stay away from green so that your sign does not blend in.

Understanding your location might make a lot of decisions for you before you even begin.

2. Keep It Simple

When in doubt, keep it simple.

Do not try to crowd your sign with too many different elements. You need people to understand your message at a glance.

If there are too many words or competing images, the core message will be lost.

Keep your message as simple as possible. Less is more when it comes to signs.

3. Tell a Story

People are not going to remember your business if your sign is just your name and contact information. If you tell a good story, though, they are far more likely to remember your name.

How do you tell a story in a sign with limited space and words? We are going to lean on one more cliché here — a picture is worth a thousand words.

The right picture and caption can take your sign from nondescript to unforgettable. Just make sure that you stick to one large picture so that people know where to look!

4. Play with Color

Finally, do not be afraid to play with color. A sign that is particularly colorful can catch people’s attention no matter what!

You can get as creative as you want with this as long as you remember to keep a high contrast. If you have blue text on a green background, for example, the colors will blend together. That makes it hard to read, so people will not get the message you are trying to send.

Pick colors that stand out from one another. For a good example, think of the yellow and blue that Cal Berkeley uses. It is colorful, but the colors are different enough that the words and logo are still easy to read.

Get More Sign Making Tips

No matter what kind of sign you are making, following these four sign making tips will help you create a design that will capture people’s attention.

Looking for more advice? Check out our blog to learn more or take a look at our paper options to get started on your own sign!

Simple Solutions International offers a full selection of plotter blades and plotter pens as well as a variety of useful tools for use in plotting and sign making such as plotter adapters, masking film, spray mask, and other sign making tools and accessories.